CHAMGAP
APPROVEDReviewed and approved by the Chamgap Editorial Team (2026-08-08). The draft was written by AI, the existence of all 3 cited sources was verified at the original page, and the verdict passed blind grading and adversarial audit. Methodology v0.7.
Verdict No. 2463 · Search date 2026-08-08 · Methodology v0.7

Tailored smoking-cessation texts,
does it really help with Increased biochemically verified continuous abstinence at six months?

30-Second Summary
B
Evidence Grade B · 72 · Safety acceptable
Biochemically verified six-month abstinence increased versus low-intensity active texts
No serious messaging-related harm signal emerged, and vehicle crashes or repetitive thumb injury did not significantly increase. Users should still consider distraction, messaging cost, and privacy settings.
What the
research shows
The grade is B. The UK txt2stop trial randomized 5,800 smokers to tailored cessation texts or low-intensity active texts about study participation every two weeks, not to no treatment. Biochemically verified six-month continuous abstinence was 10.7% versus 4.9%, RR 2.20 (95% CI 1.80 to 2.68), an absolute gain of 5.8 points. The avoidable mismatch between the registered and published control descriptions lowers the verdict to B with 72 points.
What the
ads claim
Korea's free national quitline and No Smoke Guide provide tailored phone, social-message, email, and chat support, so they are not identical to automated txt2stop alone. Verdict 633 is A with 88 points for varenicline, verdict 641 is A with 90 points for nicotine replacement, verdict 1243 is B with 74 points for bupropion, verdict 1712 is B with 72 points for nicotine e-cigarettes, verdict 1670 is D with 28 points for acupuncture, and verdict 2361 is B with 72 points for smoking cessation and mortality. Each addresses a different intervention or endpoint.
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Useful facts when choosing a product

  • The intervention sent five texts daily for five weeks and three weekly for the next 26 weeks.
  • Controls received active participation texts every two weeks.
  • Abstinence was verified with salivary cotinine at 7 ng/mL or exhaled CO at 6 ppm.
Gap Measurement · Verdict 2463 · B 72
What advertising claims
What independent, higher-quality research supports
△ GAP
01

What the research actually shows

Participants set a quit date within two weeks and received five texts daily for five weeks, then three weekly for 26 weeks. Messages were tailored to age, sex, ethnicity, and concerns such as weight gain; CRAVE triggered immediate coping support and LAPSE triggered three recovery messages. The program encouraged quitline and nicotine-replacement use. Controls were active, receiving brief fortnightly messages about study participation and contact details; both groups received quitline numbers and could use other cessation support. Eight duplicate randomizations were excluded, leaving 2911 versus 2881, with primary outcomes available for 5524 (95%). Postal salivary cotinine at 7 ng/mL was primary verification, with in-person exhaled CO at 6 ppm when saliva was unavailable. The acknowledgments name the UK Medical Research Council, Cancer Research UK, and Primary Care Research Networks.

02

Why this is classified as B (72)

A publicly funded 5,800-participant trial found a 5.8-point increase in biochemically verified abstinence, but the ISRCTN80978588 control description does not match the paper and only one confirmatory trial supports the program, giving B with 72 points.

Counterpoint. The estimate is added support from the program, not a drug-free or counseling-free isolated effect.

Rejudgment record. Cross-check applied — Biochemically verified six-month abstinence with a 5.8-point absolute increase, low-intensity active control, and mismatch between ISRCTN80978588 smoking-harm texts and the paper's participation texts

Scoring profile behind this grade
EndpointHHard endpoint - actual events such as death
ReplicationR1Single confirmatory trial
IndependenceI2Decisive evidence is publicly or non-profit funded
Effect sizeE+Meets the clinically important threshold

The scoring table and the verdict agree (B).

Sub-claim grades by effect

This ingredient is marketed for several effects. A single overall grade blends strong and weak claims together, so each effect is graded separately here. The overall grade reflects the strongest disconfirming or core claim.

Effect (sub-claim)GradeBasis
Biochemically verified continuous abstinence at six monthsBRates were 10.7% versus 4.9%, an absolute difference of 5.8 points.
Abstinence counting loss to follow-up as smokingBRates were 9% versus 4%, RR 2.14, preserving the conclusion.

Cross-check — Codex and Claude

This verdict was drafted by Codex through literature review and source-existence checks, cross-checked through blind grading and adversarial audit, and settled by reapplying the methodology boundary rules. Cases with split grades were resolved through rejudgment.
03

Evidence Table

StudyDesignSampleFundingEndpointResultWeight
Study 1Single-blind randomized low-intensity active-text controlled trial5,524UK Medical Research Council, Cancer Research UK, and Primary Care Research NetworksPrimary: biochemically verified self-reported continuous abstinence at six months10.7% versus 4.9%, RR 2.20 (95% CI 1.80 to 2.68), absolute difference 5.8 points; missing=smoking 9% versus 4%, RR 2.14 (1.74 to 2.63)Pivotal large publicly funded trial
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Receipt — 3 References

All 3 cited sources were verified for existence at the original page (as of 2026-08-08).

Free C, Knight R, Robertson S, et al. Smoking cessation support delivered via mobile phone text messaging (txt2stop): a single-blind, randomised trial. Lancet. 2011;378(9785):49-55. PMID: 21722952. PMCID: PMC3143315. DOI: 10.1016/S0140-6736(11)60701-0. ISRCTN80978588.
checked
ISRCTN Registry. Stop smoking with mobile phones. ISRCTN80978588.
checked
Reference 3
checked
Draft and rewrite: Codex (AI) · Verification: Codex blind grading and adversarial audit · Final adjudication: Claude
Reviewed and approved: Chamgap Editorial Team · Approval date: 2026-08-08 · Corrections: none

Cite this verdict

Tailored smoking-cessation texts x quitting success Evidence Grade B card
[Chamgap] Tailored smoking-cessation texts x quitting success — Evidence Grade B·72. 3 cited sources checked. Source: https://chamgap.com/en/verdicts/general/tailored-smoking-cessation-texts-verified-abstinence/ · CC BY 4.0

CC BY 4.0 — free to use with attribution; do not distort grades, numbers, or verdict meaning.

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Chamgap is an information source. It reports what research has and has not confirmed; it does not tell readers what to take or buy. That decision belongs to readers and, when needed, medical or legal professionals. This verdict reflects literature available up to the search date and may change as new research appears. Nothing here is medical advice.